FINDABLE
FINDABLE
FINDABLE
"Findable is a mobile app for seamless global dining. Its intuitive UX/UI lets users easily find and book tables at trending restaurants from social media. Discover the latest hotspots with Findable."
"Findable is a mobile app for seamless global dining. Its intuitive UX/UI lets users easily find and book tables at trending restaurants from social media. Discover the latest hotspots with Findable."
"Findable is a mobile app for seamless global dining. Its intuitive UX/UI lets users easily find and book tables at trending restaurants from social media. Discover the latest hotspots with Findable."
About
I developed Findable, an all-in-one app for reserving tables at trendy restaurants. Through market research and user analysis, I identified a gap in the restaurant industry. Findable allows young adults to discover and book popular restaurants featured by social media influencers, serving both content creators and users seeking trendy dining spots.
ROLE
Product Designer ,
UX Research,
UI Designer
TIMELINE
21 August -
30th September
TOOLS USED
Figma
Framer
Midjourney
PROJECT TYPE
Case Study
Problem and Solution
Problem and Solution
Problem and Solution
Problem and Solution
The problem faced by young adults is the inability to locate trendy restaurants and cafes seen on social media. They struggle to find these establishments efficiently, which leads to wasted time and frustration.
How can I assist them in saving time, providing suggestions for trending restaurants, and simplifying the table reservation process?
The problem faced by young adults is the inability to locate trendy restaurants and cafes seen on social media. They struggle to find these establishments efficiently, which leads to wasted time and frustration.
How can I assist them in saving time, providing suggestions for trending restaurants, and simplifying the table reservation process?
GOALS AND OBJECTIVES
GOALS AND OBJECTIVES
Goals and
Objectives
GOALS AND OBJECTIVES
01
Make an app for table reservation in any restaurant in the world.
Make an app for table reservation in any restaurant in the world.
02
Create a platform where it's easy to find trending venues near you and choose particular table.
Create a platform where it's easy to find trending venues near you and choose particular table.
03
Organize fast and seamless table reservation process.
Organize fast and seamless table reservation process.
Target audience
Target audience
Target audience
Target audience
Content creators
Social media influencers
Followers of social media influencers
Travelers who post on social media
Content creators
Social media influencers
Followers of social media influencers
Travelers who post on social media
Content creators
Social media influencers
Followers of social media influencers
Travelers who post on social media
Empathize - Exploring the User's Needs
Empathize - Exploring the User's Needs
Empathize
Empathize - Exploring the User's Needs
Approach
Approach
Approach
Approach
To gain deeper insights into the current pain points and needs of individuals making online restaurant table reservations, I chose to conduct customer interviews.
The goals for my research process were:
Identify patterns of how participants find and make reservations in trending restaurants.
Identify pain points and needs that participants face when they are reserving a table in trending venues online.
To gain deeper insights into the current pain points and needs of individuals making online restaurant table reservations, I chose to conduct customer interviews.
The goals for my research process were:
Identify patterns of how participants find and make reservations in trending restaurants.
Identify pain points and needs that participants face when they are reserving a table in trending venues online.
Interviews Results
Interviews Results
For customer interviews, I enlisted 5 participants who had recently reserved restaurant tables online. Alongside understanding their table reservation methods and venue selection criteria, I investigate their experiences when reserving a table in an unfamiliar location. This included their decision-making process, any challenges encountered, and the factors influencing their choices. Here's a summary of their collective experiences:
For customer interviews, I enlisted 5 participants who had recently reserved restaurant tables online. Alongside understanding their table reservation methods and venue selection criteria, I investigate their experiences when reserving a table in an unfamiliar location. This included their decision-making process, any challenges encountered, and the factors influencing their choices. Here's a summary of their collective experiences:
Availability
Trendy places are always busy, especially in the evening.
What can be done to help find available date & time easy
Trendy places are always busy, especially in the evening.
What can be done to help find available date & time easy
Trendy places are always busy, especially in the evening.
What can be done to help find available date & time easy
Wishlist
Traveling content creators
want to be able to save all trending venues they plan to visit.
What feature I need to add to allow them to make a list of places they want to go?
Traveling content creators
want to be able to save all trending venues they plan to visit.
What feature I need to add to allow them to make a list of places they want to go?
Traveling content creators
want to be able to save all trending venues they plan to visit.
What feature I need to add to allow them to make a list of places they want to go?
Choose a table
Many customers want to book a particular table.
How can I help them to select a certain table?
Many customers want to book a particular table.
How can I help them to select a certain table?
Many customers want to book a particular table.
How can I help them to select a certain table?
Personalization
The app fails to provide a personalized experience based on user preferences, resulting in generic recommendations.
What can be done to make the app algorithms more personalized?
The app fails to provide a personalized experience based on user preferences, resulting in generic recommendations.
What can be done to make the app algorithms more personalized?
Availability
Trendy places are always busy, especially in the evening.
What can be done to help find available date & time easy
Wishlist
Traveling content creators
want to be able to save all trending venues they plan to visit.
What feature I need to add to allow them to make a list of places they want to go?
Choose a table
Many customers want to book a particular table.
How can I help them to select a certain table?
Personalization
The app fails to provide a personalized experience based on user preferences, resulting in generic recommendations.
What can be done to make the app algorithms more personalized?
Persona
Persona
Persona
Persona
Based on my research findings, I observed common trends among the participants. They shared a common interest in exploring new venues and documenting their experiences online. Some individuals shared their experiences with friends to showcase their leisure activities, while others created content for their social media platforms. Both groups prioritized finding "Instagram-worthy" locations frequented by a vibrant crowd. Using these insights, I developed two personas: Kristy May and Cora Rich.
Based on my research findings, I observed common trends among the participants. They shared a common interest in exploring new venues and documenting their experiences online. Some individuals shared their experiences with friends to showcase their leisure activities, while others created content for their social media platforms. Both groups prioritized finding "Instagram-worthy" locations frequented by a vibrant crowd. Using these insights, I developed two personas: Kristy May and Cora Rich.
Based on my research findings, I observed common trends among the participants. They shared a common interest in exploring new venues and documenting their experiences online. Some individuals shared their experiences with friends to showcase their leisure activities, while others created content for their social media platforms. Both groups prioritized finding "Instagram-worthy" locations frequented by a vibrant crowd. Using these insights, I developed two personas: Kristy May and Cora Rich.
Competitive Analysis
Competitive Analysis
Competitive Analysis
Competitive Analysis
For competitive audit I selected 3 companies ,2 direct competitors - online reservation companies and 1 indirect - online catering reservation company.
For competitive audit I selected 3 companies ,2 direct competitors - online reservation companies and 1 indirect - online catering reservation company.
Ideate - User Centric Experience
Ideate - User Centric Experience
Ideate
Ideate - User Centric Experience
Prototype - Visualizing a User Centric Experience
Prototype - Visualizing a User Centric Experience
Paper Wireframes
Paper Wireframes
Paper Wireframes
Paper Wireframes
To elaborate on my thought process, I leveraged various exercises to extract the best ideas that had been developing in my mind since the research phase.
During each brainstorming session, I dedicated 7-10 minutes intervals to generate 6 sketches.
After completing 4 rounds of 6 sketches each of brainstorming, I compiled my sketches and organized them around a central theme.
To elaborate on my thought process, I leveraged various exercises to extract the best ideas that had been developing in my mind since the research phase.
During each brainstorming session, I dedicated 7-10 minutes intervals to generate 6 sketches.
After completing 4 rounds of 6 sketches each of brainstorming, I compiled my sketches and organized them around a central theme.
To elaborate on my thought process, I leveraged various exercises to extract the best ideas that had been developing in my mind since the research phase.
During each brainstorming session, I dedicated 7-10 minutes intervals to generate 6 sketches.
After completing 4 rounds of 6 sketches each of brainstorming, I compiled my sketches and organized them around a central theme.
Final Design
Prototype - Visualizing a User Centric Experience
Prototype
Final Design
BRANDING + STYLE
BRANDING
+ STYLE
During a short vacation abroad, I found myself relying heavily on Instagram reels to discover trendy restaurants with both great food and picturesque settings. However, the process of researching and planning my dining experiences proved time-consuming and frustrating, as many sought-after venues were fully booked for my desired dates. This experience inspired me to focus my design project on creating a restaurant table reservation app.
After brainstorming potential brand names such as Findtable, TrendSpot, and TableFinder, I ultimately chose the name Findable. I wanted a name that conveyed ease of use, trendiness, and deliciousness. Opting for a vibrant red color as the primary accent, along with simple line art illustrations, I aimed to create a visually appealing and user-friendly brand identity.
During a short vacation abroad, I found myself relying heavily on Instagram reels to discover trendy restaurants with both great food and picturesque settings. However, the process of researching and planning my dining experiences proved time-consuming and frustrating, as many sought-after venues were fully booked for my desired dates. This experience inspired me to focus my design project on creating a restaurant table reservation app.
After brainstorming potential brand names such as Findtable, TrendSpot, and TableFinder, I ultimately chose the name Findable. I wanted a name that conveyed ease of use, trendiness, and deliciousness. Opting for a vibrant red color as the primary accent, along with simple line art illustrations, I aimed to create a visually appealing and user-friendly brand identity.
Final Design
Final Design
Conclusion and Key-takeaways
High-fi prototype
Conclusion and Key-takeaways
Conclusion and Key-takeaways
Conclusion and Key-takeaways
In conclusion, the UI/UX study project "Findable" has provided valuable insights into the user experience of reserving tables at social media trending cafes and restaurants worldwide. The project aimed to streamline reservation of trendy venues, enhance discoverability, and create a user-centric platform that aligns with the needs and expectations of target audience.
Key Takeaways:
In conclusion, the UI/UX study project "Findable" has provided valuable insights into the user experience of reserving tables at social media trending cafes and restaurants worldwide. The project aimed to streamline reservation of trendy venues, enhance discoverability, and create a user-centric platform that aligns with the needs and expectations of target audience.
In conclusion, the UI/UX study project "Findable" has provided valuable insights into the user experience of reserving tables at social media trending cafes and restaurants worldwide. The project aimed to streamline reservation of trendy venues, enhance discoverability, and create a user-centric platform that aligns with the needs and expectations of target audience.
Key Takeaways:
User-Centric Design
Prioritize user needs and preferences to create an intuitive and user-friendly interface that satisfies the target audience.
Personalization
Implement features that allow users to customize their dining experience, such as selecting specific tables and viewing restaurant ratings and reviews.
Seamless Navigation
Streamline the app's navigation flow to guide users efficiently from browsing trending restaurants to completing their reservation.
Accessibility
Ensure the app is accessible to users worldwide by supporting multiple languages and currencies and optimizing for different devices and screen sizes.
By incorporating these key takeaways into the UI/UX design I wanted to create a comprehensive platform for active social media users that empowers them to discover and reserve tables at the most trending restaurants wherever they are and open a new opportunity for creating content faster and easier.
By incorporating these key takeaways into the UI/UX design I wanted to create a comprehensive platform for active social media users that empowers them to discover and reserve tables at the most trending restaurants wherever they are and open a new opportunity for creating content faster and easier.
Stay in touch!
Stay in touch!
User-Centric Design
Prioritize user needs and preferences to create an intuitive and user-friendly interface that satisfies the target audience.
Personalization
Implement features that allow users to customize their dining experience, such as selecting specific tables and viewing restaurant ratings and reviews.
Seamless Navigation
Streamline the app's navigation flow to guide users efficiently from browsing trending restaurants to completing their reservation.
Accessibility
Ensure the app is accessible to users worldwide by supporting multiple languages and currencies and optimizing for different devices and screen sizes.
User-Centric Design
Prioritize user needs and preferences to create an intuitive and user-friendly interface that satisfies the target audience.
Personalization
Implement features that allow users to customize their dining experience, such as selecting specific tables and viewing restaurant ratings and reviews.
Seamless Navigation
Streamline the app's navigation flow to guide users efficiently from browsing trending restaurants to completing their reservation.
Accessibility
Ensure the app is accessible to users worldwide by supporting multiple languages and currencies and optimizing for different devices and screen sizes.
low-fi prototype
By incorporating these key takeaways into the UI/UX design I wanted to create a comprehensive platform for active social media users that empowers them to discover and reserve tables at the most trending restaurants wherever they are and open a new opportunity for creating content faster and easier.
User-Centric Design
Prioritize user needs and preferences to create an intuitive and user-friendly interface that satisfies the target audience.
Personalization
Implement features that allow users to customize their dining experience, such as selecting specific tables and viewing restaurant ratings and reviews.
Seamless Navigation
Streamline the app's navigation flow to guide users efficiently from browsing trending restaurants to completing their reservation.
Accessibility
Ensure the app is accessible to users worldwide by supporting multiple languages and currencies and optimizing for different devices and screen sizes.
By incorporating these key takeaways into the UI/UX design I wanted to create a comprehensive platform for active social media users that empowers them to discover and reserve tables at the most trending restaurants wherever they are and open a new opportunity for creating content faster and easier.
Stay in touch!
Stay in touch!
Stay in touch!
Stay in touch!
Evgeniia Koluga
Product Designer
Email: youcreativ@gmail.com
Evgeniia Koluga
Product Designer
Email: youcreativ@gmail.com
Evgeniia Koluga
Product Designer
Email: youcreativ@gmail.com