TOURPLUS
TOURPLUS
TourPlus is a platform designed for the non-tech-savvy individuals who seek hassle-free travel experiences. With TourPlus, everything is taken care of, providing a peace of mind for travelers. Age is not an obstacle for traveling!
TourPlus is a platform designed for the non-tech-savvy individuals who seek hassle-free travel experiences. With TourPlus, everything is taken care of, providing a peace of mind for travelers. Age is not an obstacle for traveling!
TOURPLUS
TourPlus is a platform designed for the non-tech-savvy individuals who seek hassle-free travel experiences. With TourPlus, everything is taken care of, providing a peace of mind for travelers. Age is not an obstacle for traveling!
ROLE
Product Designer ,
UX Research,
UI Designer
TIMELINE
1 October - 11th November
(6 weeks) 2023
TOOLS USED
Figma
Framer
Midjourney
PROJECT TYPE
Case Study
About
Problem
Problem
Problem
Problem
Many older adults who desire hassle-free travel experiences lack accessible and user-friendly digital platforms that cater to their specific needs. Existing travel websites often overlook the preferences and limitations of this demographic.
How can I make travel booking experience easier, comfortable and safe for the non-tech-savvy elderly individuals?
Many older adults who desire hassle-free travel experiences lack accessible and user-friendly digital platforms that cater to their specific needs. Existing travel websites often overlook the preferences and limitations of this demographic.
How can I make travel booking experience easier, comfortable and safe for the non-tech-savvy elderly individuals?
Many older adults who desire hassle-free travel experiences lack accessible and user-friendly digital platforms that cater to their specific needs. Existing travel websites often overlook the preferences and limitations of this demographic.
How can I make travel booking experience easier, comfortable and safe for the non-tech-savvy elderly individuals?
Goals of the platform
Goals of the platform
GOALS AND
OBJECTIVES
Goals of the platform
01
Make a platform for elderly travelers to organize their trips.
Make a platform for elderly travelers to organize their trips.
02
Create a platform where it's easy to find trending venues near you and choose particular table.
Create a platform where it's easy to find trending venues near you and choose particular table.
03
Organize fast and seamless table reservation process.
Organize fast and seamless table reservation process.
Organize fast and seamless table reservation process.
Target audience
Target audience
Target audience
Target audience
Pensioners
Non tech savvy people from 50+ years old
Elderly couples
Elderly groups of friends
Retired people
Pensioners
Non tech savvy people from 50+ years old
Elderly couples
Elderly groups of friends
Retired people
Pensioners
Non tech savvy people from 50+ years old
Elderly couples
Elderly groups of friends
Retired people
Pensioners
Non tech savvy people from 50+ years old
Elderly couples
Elderly groups of friends
Retired people
Empathize
Empathize
Empathize
Approach
Approach
Approach
Approach
In order to better understand the existing challenges and requirements of elderly individuals interested in traveling, I opted to conduct customer interviews.
The goals for my research process were:
In order to better understand the existing challenges and requirements of elderly individuals interested in traveling, I opted to conduct customer interviews.
The goals for my research process were:
In order to better understand the existing challenges and requirements of elderly individuals interested in traveling, I opted to conduct customer interviews.
The goals for my research process were:
01
Understand the specific needs and preferences of older, non-tech-savvy individuals when it comes to travel planning and booking.
Understand the specific needs and preferences of older, non-tech-savvy individuals when it comes to travel planning and booking.
Understand the specific needs and preferences of older, non-tech-savvy individuals when it comes to travel planning and booking.
02
Identify any pain points or challenges that older users face when navigating and interacting with travel websites.
Identify any pain points or challenges that older users face when navigating and interacting with travel websites.
Identify any pain points or challenges that older users face when navigating and interacting with travel websites.
03
Explore the level of comfort and familiarity older users have with technology and digital interfaces, and how this influences their travel booking behavior.
Explore the level of comfort and familiarity older users have with technology and digital interfaces, and how this influences their travel booking behavior.
Explore the level of comfort and familiarity older users have with technology and digital interfaces, and how this influences their travel booking behavior.
04
Determine the key features and functionalities that older users value most in a travel website, particularly in relation to planned package tours and comprehensive travel assistance.
Determine the key features and functionalities that older users value most in a travel website, particularly in relation to planned package tours and comprehensive travel assistance.
Interviews
Interviews
Interviews
Interviews
For customer interviews, I enlisted 5 participants who had recently reserved restaurant tables online. Alongside understanding their table reservation methods and venue selection criteria, I investigate their experiences when reserving a table in an unfamiliar location. This included their decision-making process, any challenges encountered, and the factors influencing their choices. Here's a summary of their collective experiences:
For customer interviews, I enlisted 5 participants who had recently reserved restaurant tables online. Alongside understanding their table reservation methods and venue selection criteria, I investigate their experiences when reserving a table in an unfamiliar location. This included their decision-making process, any challenges encountered, and the factors influencing their choices. Here's a summary of their collective experiences:
For customer interviews, I enlisted 5 participants who had recently reserved restaurant tables online. Alongside understanding their table reservation methods and venue selection criteria, I investigate their experiences when reserving a table in an unfamiliar location. This included their decision-making process, any challenges encountered, and the factors influencing their choices. Here's a summary of their collective experiences:
Interview results for goal 1:
Simplicity
Participants expressed a preference for simplicity and ease of use in travel planning and booking processes.
Participants expressed a preference for simplicity and ease of use in travel planning and booking processes.
Participants expressed a preference for simplicity and ease of use in travel planning and booking processes.
Clear information
Many older users emphasized the importance of clear and concise information, particularly regarding trip details, pricing, and itinerary.
Many older users emphasized the importance of clear and concise information, particularly regarding trip details, pricing, and itinerary.
Many older users emphasized the importance of clear and concise information, particularly regarding trip details, pricing, and itinerary.
Assistance
Personalized assistance and support were highly valued, with participants seeking reassurance and guidance throughout the booking process.
Personalized assistance and support were highly valued, with participants seeking reassurance and guidance throughout the booking process.
Personalized assistance and support were highly valued, with participants seeking reassurance and guidance throughout the booking process.
Interview results for goal 2:
Navigation
Complex navigation and cluttered interfaces were major pain points for older users, leading to confusion and frustration.
Complex navigation and cluttered interfaces were major pain points for older users, leading to confusion and frustration.
Complex navigation and cluttered interfaces were major pain points for older users, leading to confusion and frustration.
Terminology
Technical terminology and jargon commonly found on travel websites posed challenges for participants, making it difficult for them to understand and navigate the platforms effectively.
Technical terminology and jargon commonly found on travel websites posed challenges for participants, making it difficult for them to understand and navigate the platforms effectively.
Technical terminology and jargon commonly found on travel websites posed challenges for participants, making it difficult for them to understand and navigate the platforms effectively.
Customer support
Limited customer support options and lack of human interaction were identified as significant barriers, particularly when encountering issues or needing assistance.
Limited customer support options and lack of human interaction were identified as significant barriers, particularly when encountering issues or needing assistance.
Limited customer support options and lack of human interaction were identified as significant barriers, particularly when encountering issues or needing assistance.
Interview results for goal 3:
Non-tech-savvy
While some participants demonstrated a basic level of familiarity with technology and digital interfaces, others expressed hesitancy and apprehension.
While some participants demonstrated a basic level of familiarity with technology and digital interfaces, others expressed hesitancy and apprehension.
While some participants demonstrated a basic level of familiarity with technology and digital interfaces, others expressed hesitancy and apprehension.
Traditional
Many older users preferred traditional methods of booking, such as phone calls or in-person interactions, due to a lack of confidence in using online platforms.
Many older users preferred traditional methods of booking, such as phone calls or in-person interactions, due to a lack of confidence in using online platforms.
Many older users preferred traditional methods of booking, such as phone calls or in-person interactions, due to a lack of confidence in using online platforms.
Complexity
The perceived complexity of digital interfaces often deterred older users from engaging with travel websites, leading to reliance on alternative booking methods.
The perceived complexity of digital interfaces often deterred older users from engaging with travel websites, leading to reliance on alternative booking methods.
The perceived complexity of digital interfaces often deterred older users from engaging with travel websites, leading to reliance on alternative booking methods.
Interview results for goal 4:
Intuitive
Clear and intuitive navigation emerged as a top priority for older users, emphasizing the importance of easily accessible menus and straightforward layouts.
Clear and intuitive navigation emerged as a top priority for older users, emphasizing the importance of easily accessible menus and straightforward layouts.
Clear and intuitive navigation emerged as a top priority for older users, emphasizing the importance of easily accessible menus and straightforward layouts.
Trip details
Comprehensive trip details, including detailed itineraries, accommodation information, and inclusions, were highly valued by participants.
Comprehensive trip details, including detailed itineraries, accommodation information, and inclusions, were highly valued by participants.
Comprehensive trip details, including detailed itineraries, accommodation information, and inclusions, were highly valued by participants.
Live chat
Live chat support and personalized assistance options were identified as essential features, providing older users with the reassurance and guidance they need throughout the booking process.
Live chat support and personalized assistance options were identified as essential features, providing older users with the reassurance and guidance they need throughout the booking process.
Live chat support and personalized assistance options were identified as essential features, providing older users with the reassurance and guidance they need throughout the booking process.
Persona
Persona
Persona
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
Persona
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
Competitive Analysis
Competitive Analysis
Competitive Analysis
Competitive Analysis
For competitive audit I selected 5 companies ,3 direct competitors - online international tour booking platforms and 2 indirect - 1 online cruise booking platform and 1 Europe tours platform.
For competitive audit I selected 5 companies ,3 direct competitors - online international tour booking platforms and 2 indirect - 1 online cruise booking platform and 1 Europe tours platform.
Ideate
Ideate
Prototype
Final Design
Prototype
Final Design
Final Design
Final Design
BRANDING + STYLE
BRANDING + STYLE
BRANDING
+ STYLE
The name "TourPlus" was chosen to emphasize the added value it provides to users. "Plus" signifies extra travel experience, implying reliability and expertise. This reassures older, less tech-savvy users that their travel needs will be met, making their experiences safer and more enjoyable.
The branding aims for trust and comfort, using turquoise and white for a calming effect and good readability. Bold fonts ensure clarity, accommodating potential vision impairments. Pictures inspire travel and showcase destinations offered in package tours.
The name "TourPlus" was chosen to emphasize the added value it provides to users. "Plus" signifies extra travel experience, implying reliability and expertise. This reassures older, less tech-savvy users that their travel needs will be met, making their experiences safer and more enjoyable.
The branding aims for trust and comfort, using turquoise and white for a calming effect and good readability. Bold fonts ensure clarity, accommodating potential vision impairments. Pictures inspire travel and showcase destinations offered in package tours.
Prototype
Prototype
Outcome
High-fi prototype
About Design:
User-friendly website with a familiar interface, straightforward navigation, detailed itineraries, trip maps, and simplified accommodation choices.
About Design:
User-friendly website with a familiar interface, straightforward navigation, detailed itineraries, trip maps, and simplified accommodation choices.
LOCATION
LOCATION
LOCATION
LOCATION
CALENDAR
CALENDAR
CALENDAR
CALENDAR
Phone version:
Phone version:
Phone version:
Phone version:
Phone version:
Phone version:
About Design:
User-friendly website with a familiar interface, straightforward navigation, detailed itineraries, trip maps, and simplified accommodation choices.
Outcome
Outcome
Outcome
In conclusion, the UI/UX study project "Findable" has provided valuable insights into the user experience of reserving tables at social media trending cafes and restaurants worldwide. The project aimed to streamline reservation of trendy venues, enhance discoverability, and create a user-centric platform that aligns with the needs and expectations of target audience.
Key Takeaways:
Simplified Navigation:
The website's navigation was streamlined to make it intuitive and easy to use, ensuring that older users can find the information they need quickly and efficiently.
The website's navigation was streamlined to make it intuitive and easy to use, ensuring that older users can find the information they need quickly and efficiently.
Clear Communication:
Clear and concise language was used throughout the website to ensure that information is easily understood by older users who may not be as familiar with technology.
Clear and concise language was used throughout the website to ensure that information is easily understood by older users who may not be as familiar with technology.
Personalized Experience:
The website offers personalized package tours tailored to the preferences and interests of older travelers, providing them with a hassle-free and enjoyable travel experience.
The website offers personalized package tours tailored to the preferences and interests of older travelers, providing them with a hassle-free and enjoyable travel experience.
Accessibility Features:
The website incorporates accessibility features such as larger text sizes, clear contrasts, and easy-to-click buttons to accommodate the needs of older users with vision or mobility impairments.
The website incorporates accessibility features such as larger text sizes, clear contrasts, and easy-to-click buttons to accommodate the needs of older users with vision or mobility impairments.
Comprehensive Support:
The website provides comprehensive support and assistance throughout the travel planning process, ensuring that older users feel supported and confident in their travel decisions.
The website provides comprehensive support and assistance throughout the travel planning process, ensuring that older users feel supported and confident in their travel decisions.
In conclusion, the UI/UX study project "Findable" has provided valuable insights into the user experience of reserving tables at social media trending cafes and restaurants worldwide. The project aimed to streamline reservation of trendy venues, enhance discoverability, and create a user-centric platform that aligns with the needs and expectations of target audience.
Key Takeaways:
By incorporating these key takeaways into the UI/UX design I wanted to create a comprehensive platform for active social media users that empowers them to discover and reserve tables at the most trending restaurants wherever they are and open a new opportunity for creating content faster and easier.
By incorporating these key takeaways into the UI/UX design I wanted to create a comprehensive platform for active social media users that empowers them to discover and reserve tables at the most trending restaurants wherever they are and open a new opportunity for creating content faster and easier.
Overall, the responsive traveling website serves as a valuable tool for older, non-tech-savvy individuals who seek to travel safely and have everything taken care of. By focusing on user-centric design principles and accommodating the specific needs of this demographic, the website enhances the overall travel experience for older users.
By incorporating these key takeaways into the UI/UX design I wanted to create a comprehensive platform for active social media users that empowers them to discover and reserve tables at the most trending restaurants wherever they are and open a new opportunity for creating content faster and easier.
Stay in touch!
Stay in touch!
Stay in touch!
Stay in touch!
Evgeniia Koluga
Product Designer
Email: youcreativ@gmail.com
Evgeniia Koluga
Product Designer
Email: youcreativ@gmail.com